WELCOME

I’m Daru Sim, a graphic and website designer based in Kuala Lumpur, Malaysia. I’m a huge fan of transforming conceptual ideas into experiential-driven interfaces. In simple words; I take colour, shapes, and boring numbers to form designs and web user-experience that feels like second nature.

I love learning. While the school of Advertising Design equipped me with theories and skills in corporate identity, web design, digital multimedia, and more; my work experience as Head of Creative at an advertising agency taught me about branding, corporate identity, and most importantly, realising design visions. Oh, I also learnt about which coffee keeps you awake till 3am in the morning.

I love learning. I know I said that already, but I really, really do. As the world of design constantly evolves, I make it a point to consistently scour the world and the World Wide Web for new advances in skills and technology to maintain relevance. My current addictions include web design, videography, animation and photography, print graphics, and mobile app development. Also, coffee.